Coast Inn Liquor – My dad was so excited to have this new sign that he took several pictures May 5th, 1971 of it being erected on top of his liquor store. However, at some point, the city told everyone in town that neon signs were to come down. The most memorable loss was the ever so popular long history red neon sign on top of the Hotel Laguna. Many of us still miss this sign; few even remember my dad’s sign. Thank goodness for photos.